Who’s Winky Lux, Anyway?

Winky Lux Cosmetics, is an indie beauty brand based in NYC that creates luxury cosmetics at a price that’s nice. We bring you innovative formulas and eye-catching packaging that stand out in a sea of beauty minimalism– because basic is just not our style.

Winky Lux Cometics

















Insta-famous since our launch in 2015, we bring our social community into the development process to produce the high quality products that you WANT. Don’t believe us? Just meet our Matcha Balm launched in 2018 thanks to an Insta-Story!

Known as the leader in color-changing lippies, like the pH-activated Flower Balm, and influencer-faves like our Whipped Cream Primer, Winky Lux brings makeup magic to lovers of cosmetics looking to shop the latest trends as they roll out.

Our spirit animal? The poodle 🐩, duh.Why you ask? Well, these highly intelligent, loyal, and playful pups embody the brand with their beauty, wit and high maintenance grooming requirements. We’re glam and we’re not afraid to show it.

Since day one we’ve said “Boy Bye” to parabens, sulfates, gluten, phthalates and animal testing. No yucky stuff here 🙅‍♀and our cruelty free, high pigment colors are designed to give you all the feels while providing real results. Pippy, our in-house French bulldog, definitely approves.

Winky Lux Cosmetics

Check out our online shop and follow us on Instagram, @winky_lux! You deserve all the pretty things and we’re here to make them for you!


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