A beauty innovator, Instagram genius, and serial entrepreneur, Natalie Mackey began her career in finance before launching Glow Concept in 2015, a holding company set on disrupting the billion-dollar color industry. Creating a cruelty-free, sustainable beauty with luxe formulas for millennials, Mackey’s portfolio includes WINKY LUX, Beautiful Rights and Laqa and Co.
Opening Winky Lux’s first experience store in SoHo this year, we sat down with the OG of fast beauty and all-around boss babe, to find out what makes a successful businesswoman in the 21st century.
WL: How did you get your start?
Natalie Mackey: I started my career in finance. It wasn’t glamorous but it was a great place to learn about business. By pouring over financial decks, I began to understand what makes some brands more valuable than others. I always dreamed about the type of company and brand I would create. Three years ago I took the plunge and bet my life savings on creating Winky Lux.
What was your inspiration for Winky Lux?
The Winky Lux brand is heavily inspired by some of my time spent overseas. I’m a Francophile and love the feminine aesthetic and remarkable detail in French design. However, I also spent some time in Korea and the whimsy of Korean caricatures and messaging makes me super happy. I would say that the brand is French-Korean inspired. The customers are the main inspiration for the products we develop.
What inspires you personally?
Personally, I’m inspired by our team at Glow Concept (the parent company of Winky Lux). They come in every day with amazing ideas and fresh perspectives. Their excited energy has really affected our company culture and made it a fun place to work.
“Be honest with yourself about what you want. Don’t follow someone else’s dream”
Who are your business crushes?
My business crushes include Walt Disney because he prioritized imagination and emotional connection to the customer, Sara Blakely who’s scrappy determination helped her reinvent an entire product category with Spanx and most importantly my network of other female entrepreneurs and friends who’ve supported me through the numerous challenges of scaling.
What advice do you want to pass on to the future girl bosses?