Chances are you’re following more than one influencer on Instagram who is a self-professed minimalist. Their gallery consists of simple shots in muted colors (you can scroll their feed for days), barely-there makeup and lots of open spaces. And even though the pictures are so simple, you can’t help but like every.single.one. But why? What’s the real reason for this millennial minimalist obsession?
The Causes of Millennial Minimalist Lifestyle
Could it be because we wake up every morning overwhelmed by the the notifications blaring on our phones? Or the hyperactive news reporter on our TV, dare we take a break from Netflix? Is living a minimalist lifestyle a medium of release from all of that? Influencer Anna Lisa Grieve of @Recesscity believes this could be the answer.
“There’s this continual theory that people in today’s age are hooked on minimalism because we’re overstimulated and subject to a barrage of images and ads every single day of our lives,” she says.
But perhaps minimalism is a name applied by millennials to a concept that has been largely self-evident for years?
“Statistics show our draw to minimalism is almost instinctual, regardless of the overstimulation of today” Grieve adds.
Either way, this trend that could possibly be a resurfacing vintage lifestyle, is dominating multiple industries based off of social media influence.
The Effects of Minimalism on Make Up, Fashion, & Interior Design
From makeup and fashion to interior design – we’re following these influencers that are experts in minimal styling because of this instinct to get away from it all. Take for example the dozens of looks on the catwalks during fashion month this year with natural makeup, or the success of low-key stores like Club Monaco, Everlane and Other Stories on the high street. We’ve been “going back to basics” for some time now, without perhaps realizing why, but it’s most certainly the likes of Instagram and Pinterest that have served to guide us in this direction.
Makeup wise, we’ve seen a shift to natural looks – an accentuation of features rather than a full-coverage color overload, featuring cat-eyes, 3 layers of foundation and a bold lip. Following influencer-led trends, neutral shades and nude lips have become a defining look for the millennial generation.
In design, every influencer’s dream home (or one room they shoot again and again) is a beige, cream and white fluffy wonderland. These spaces are open and feel good just to look at. Even if the spaces feature well known furniture from discount stores, the styling remains intriguing and relaxing to see.
As long as we ride the wave of Instagram where influencers and celebrities constantly feed us with a color neutrality, this minimalist trend will no doubt continue well into the twenties. And I, for one, fully embrace that. Those were, after all, very difficult teen years I endured plastering my face with yellow glitter and blue lipstick.