Meet Our New Roommate! Function of Beauty Has Moved Into The Winky Lux SoHo Alcove

@meganngentry

Winter time. The season of cold, dry air hitting your hair cuticles and zapping your mane of all its moisture.

For those of us that love good hair, it’s brutal.

Enter Function of Beauty, a haircare start-up founded in 2015 by two MIT engineering grad students and a cosmetic chemist. Now, in its third year, Function of Beauty offers shoppers the ability to fill out a questionnaire about hair type, hair goals, hair color, and favorite scents which they use to develop a custom shampoo and conditioner crafted just for you. (Oh yes, berries and musk!)

The best news? Function of Beauty has taken over the alcove of the Winky Lux Experience Store in SoHo, offering shoppers the opportunity to smell, touch, see, and even take the hair quiz in IRL, from now until January.

“We’re thrilled to welcome Function of Beauty hair care products to the Winky Lux SoHo Experience Store alcove,” said Winky Lux Our C.E.O, Natalie Mackey. “Their products are cruelty-free (just like ours!) and their custom formulas ensure you will always meet your #hairgoals. Plus, amazing makeup always pairs well with great hair, don’t you think?”

Function of Beauty will also be selling limited-edition Holiday Kit ($46) featuring: A microfiber towel, a toiletry bag with empty travel sized bottles and pastel colored hair ties, and a redeemable gift card for a regular size of FOB shampoo and conditioner set. (Valued at $71), this kit, ONLY redeemable at our Winky Lux Experience Store in SoHo.

Stop by today and get all your hair issues rinsed away.

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