There’s nothing like a beauty brand that also has a well-defined lifestyle represented by a perfectly-curated Instagram feed. Making this magic happen for two of our favorite brands on the ‘gram is Natalie Mackey, founder of Glow Concept, a company with a mission to create cruelty-free, sustainable beauty products with luxe formulas — but not traditional luxe prices ($$$). Glow Concept owns two beauty brands we think you’ve heard of: Winky Lux, the creators of the magical, color-changing flower lip balm and Laqa & Co., a beauty brand with arguably the best smelling face oil around.
Ahead, find out why Mackey founded Glow Concept, why the brands’ packaging is so damn Instagrammable and what beauty means to her. Read more..