We’ve all heard it. And for the most part, judging the contents of something by its outward appearance isn’t usually the best indicator of quality. This is true for books (and for people), among other things.
But when it comes to makeup? Skincare products? Home decor? Sometimes, we really can’t help ourselves.
Most of us have probably bought something based entirely on how cute it looked right off the bat. Or, maybe if you didn’t buy it (we get it — sometimes a girls gotta be on a budget), it’s pretty likely you were drawn to it in a store because the packaging stood out.
If that sounds familiar, don’t worry. You are definitely not alone. So, if you’re as crazy about great-looking packaging as we are, check out a few of our favorite brands who are amazing at doing just that.
Okay, okay. So it may be a little self-serving to pat ourselves on the back here. But can you really blame us? Our ultra-cute packaging would speak for itself, even if we didn’t take this opportunity to remind you about it. But we’re going to go ahead and do it anyway.
Our best-selling flower balm? The packaging is full of cute, tiny flowers in a bunch of bright colors.
Our Cashmere Kitten palette? You guessed it: there are adorable kittens on it. Our 24kt Glimmer Balm? Yup. The packaging matches. It’ll make you feel like you won first place (but at what, we don’t know). What can we say — here at Winky, we go for gold (pun intended).
Amika is one of those brands that you know puts thought into what their products look like on a shelf. Their signature patterns and bright colors can’t be missed, even in the most crowded hair care aisle. And what’s even better? They’re always improving their approach.
Recently, they announced that they would be color categorizing their products based on the key benefit it offers your hair. Now, we know the custom bottles look great, but they’ll also make it easier to find specific products within each collection.
Plus, once your stock up on all your faves, you’ll have a bright mix of colors and products together [so fun] or you may end up with a perfectly matching set [so satisfying] Either way, you can’t lose.
Does anyone not love a good bath bomb? (Of course not. They’re amazing).
And let’s face it: Lush is almost everyone’s go-to when it comes to the best (and prettiest to look at) by far. But bath bombs are just one of the tons of awesome (and totally gorgeous) products in the Lush lineup.
Being environmentally-conscious is a major priority for Lush, which means that sometimes the product is unpackaged (and doesn’t that kind of make the product itself its own packaging? You could argue that. We would). These products are usually brightly colored and totally Instagrammable: no unnecessary waste needed.
And the ones that are packaged? They’re a minimalist’s dream.
Lush’s packaging uses recycled plastic and paper, but all comes in muted tones or clear bottles, with sleek black and silver caps and lips. Their signature branded font comes slapped on with a simple sticker. Gifts get wrapped in bright wrapping paper. And that’s it; it’s the simplicity that makes it great.
Take a look for yourself:
If you haven’t heard of Anya Hindmarch, you may know the brand by its cute and sassy handbag stickers. [If not, do yourself a favor and buy yourself a few].
Not a handbag-sticker kind of girl?
Luckily, you can buy totally adorable candles decorated with those same designs from the hilariously-named Anya Smells collection. Ever wanted a candle with googly eyes on it? Or one that embodies your true self and reads, “I love it! What is it?”
Now, you can get your hands on exactly that:
Each simple candle comes with a single, fun sticker (in a crisp white box with even more funny phrases and designs). You get a new combination every time you turn the box over. Plus, once the candle’s burning, you can keep a cute keepsake on your desk that says “Kiss” one day, and “Love it” on another.
You can totally switch the box around to the phrase that best fits your mood. We would.
Anese can’t possibly be better summed up by anything but their own slogan: “serious skincare line for not-so-serious babes.”
Their product lineup is a dream come true for any girl who’s ever been called, sassy, silly, spunky, or all of the above. The products themselves (from serums to perfumes) all have hilarious names like “Smells Like Queen Spirit,” “Will You Accept This Rose” and “Slay Serum”.
Here’s the best part: the packaging pops all those great names right onto your product of choice, on top of a brightly colored sticker.
See for yourself:
Let’s get real: they’re basically like your favorite, super-worn-out graphic tee with S Q U A D splashed on the front (but for your skincare favorites instead).
Plus, we’re pretty sure nothing will boost your confidence more than starting your skincare routine with an adorable pot, wrapped in a purple sticker, to remind you: “Pretty sure I’m gorgeous.”
P.S. You totally are. xox